Marketing Your Products
Marketing is more than advertising and selling your products. Marketing addresses all aspects of growing your customer base, and the more you know, the more successful your marketing and your business will be.
Highly effective marketing is a make-or-break necessity for most small businesses. It’s really impossible for you to be successful without good marketing and sales techniques—that’s what brings the dollars in the door. Marketing is more than simply letting people know about your products or services. First, you need to know who your customers are. You need to get so close to them that you can anticipate their needs and desires. You need to be able to communicate to them exactly why they need what your business can provide. And, then you have to reach them with that message.
We are intended to introduce you to some of the concepts and strategies that professional marketing experts in large companies use and show you how they can be adapted to help your small business thrive, beginning with an overview of marketing and continuing through the following.